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In the world of permanent makeup, there are partnerships built on vision, trust, and years of hard work. But few are as impactful—or as heartfelt—as the one shared between Teryn Darling, founder of Girlz Ink® and OMG®, and Darlene Story, founder and president of Li Pigments®.
Over the past 15+ years, Teryn and Darlene have worked side by side to develop industry-defining products, fueled by innovation and a mutual desire to raise the bar in PMU. Many artists may not know that some of your all-time favorite products were born from this collaboration—starting with Teryn’s creative vision and brought to life by Darlene’s industry expertise.
Teryn and Darlene’s collaboration gave life to:
Each of these products was originally formulated for Teryn—based on her requests, her workflow, and her deep understanding of PMU needs. She personally named every LiFT product, and Soft FX was named by Kat, Teryn’s wife and business partner.
These products quickly became staples in studios across the globe, trusted for their quality and results under the Li Pigments brand. But with the rising success of the OMG Brand, the story took a meaningful turn.
As OMG began to flourish, Darlene watched the passion and care that Teryn poured into the brand. And in a powerful gesture of friendship, respect, and mutual pride, Darlene gifted the rights of these products to Teryn—welcoming them fully into the OMG family.
This isn’t just a business transaction. It’s a symbol of loyalty, legacy, and what can happen when two powerful women lift each other up in an industry often driven by competition.
As these beloved products transition into the OMG product line, here’s what you can
expect:
✅ New Branding: The packaging will now feature OMG branding while preserving the
clean, professional aesthetic PMU artists love.
✅ Fresh Labels: The new look will roll out gradually as existing inventory is sold
through.
The heart and soul of these products—the formulas—are staying exactly the same.
✨ You can expect:
So, while they may be wearing a new outfit, it’s still the same trusted product on the
inside.
This transition doesn’t mark an end—it marks a new beginning. Teryn and Darlene remain close friends and collaborators. Teryn still proudly serves as a lead distributor and educator for Li Pigments, and together, they’re working on exciting new innovations that don’t even exist in the PMU world yet.
This is about evolution, legacy, and staying true to your roots while boldly stepping into the future.
We couldn’t be more honored to welcome these iconic products under the OMG name. They’ve already earned their place in PMU history—now, they’ll carry the spirit of innovation and sisterhood that defines OMG.
✨ Browse the newly branded products now:
Stay tuned as they make their debut in their new look—and thank you for being part of this beautiful journey.
Q: Are the formulas changing with the new OMG branding?
A: Not at all. The formulas for all four products—Li-FT Saline Solution, Heal Care,
Home Care Wash, and Soft FX—remain exactly the same. You’re getting the same
performance, same results, and same quality you trust.
Q:Will the products still be manufactured by Li Pigments?
A:Yes. The products are still manufactured by Li Pigments using the original
formulations. The only change is the branding and packaging—now under the OMG
name, as gifted to Teryn by Darlene.
Q: I still see some Li Pigments-branded bottles on the site. Are those old?
A:We’re currently selling through the remaining inventory with Li Pigments branding. As
stock rotates, you’ll start seeing the new OMG packaging. Whether it says Li Pigments
or OMG—same formula, same excellence.
Q: Can I mix and match packaging during this transition?
A: Absolutely! You might receive a mix of old and new labels for a short time, depending
on stock, but rest assured, the contents inside are the same.
Q: Where can I purchase the newly branded OMG products?
A:You can shop all four products directly through our online store:
Q: Is Teryn still affiliated with Li Pigments?
A:Yes! Teryn remains a lead educator and distributor for Li Pigments, and she and Darlene continue to collaborate closely—especially on upcoming pigment innovations that are still under wraps.
Q: How can I learn how to properly use these products in my studio?
A:Teryn teaches these products in-depth in our Li-FT Saline Removal Online Course,
where you’ll learn safe removal techniques, aftercare protocols, and how to incorporate
Li-FT Saline Solution, Home Care Wash and Heal Care effectively into your services.
Q: How do I use Soft FX Pigment Dilution in my procedures?
A: Soft FX is designed to dilute the intensity of your pigments without compromising
their performance. It's ideal for shading techniques, soft washes, and clients who want a more subtle healed result. If you’ve never used dilution before, don’t worry—Teryn breaks it down beautifully.
